How to find and invest in a worthwhile franchise

Finding the right franchise to invest in can be difficult. Normally, franchisees pay a royalty and initial fee to utilise a franchisor’s brand and business model. This typically requires a large upfront investment. So, how do you recognise a worthwhile franchise opportunity? How can you capitalise? What criteria should you consider when investing?

Watch IAS Advisory co-founding partner Mr Anuwat Ngamprasertkul and Mr Suttichai Panitnarakul, President of the Franchise & License Association of Thailand, in an episode of the popular evening TV programme Home Economy, hosted by veteran news anchor, reporter and journalist Dr Wit Sittivaekin.

This episode premiered on Wednesday 20th December 2023 on Thai PBS, Thailand’s public broadcasting service. Disclaimer: all content is owned by Thai PBS. Visit the Thai PBS website here: